Oh, it's loud!

A Sony Pictures Classics release, "Rarely can a film penetrate the glamorous surface of rock legends. It Might Get Loud tells the personal stories, in their own words, of three generations of electric guitar virtuosos – The Edge (U2), Jimmy Page (Led Zeppelin), and Jack White (The White Stripes). It reveals how each developed his unique sound and style of playing favorite instruments, guitars both found and invented. Concentrating on the artist’s musical rebellion, traveling with him to influential locations, provoking rare discussion as to how and why he writes and plays, this film lets you witness intimate moments and hear new music from each artist. The movie revolves around a day when Jimmy Page, Jack White, and The Edge first met and sat down together to share their stories, teach and play."

From producer Thomas Tull:

How is this film different from other music documentaries?

While there have been a lot of performance documentaries, this one is really about the relationship between these three men and their instruments. We tried to show what drives the artists, what got them passionate as players, what made them pick up the guitar in the first place.

Where did you come up with this concept?

The guitar is something I am ardent about. I was thinking how, on a global level, the personification of contemporary music IS the guitar: from video games to debates over Top 10 guitarists lists, from rock to jazz to blues, this instrument captures everyone's imagination. It was a subject I hadn't really seen explored on film, from that perspective.


How did you choose Jimmy Page, The Edge and Jack White? What was it like working with them?

It was almost like casting a movie. We wanted to show a wide range of styles and eras by focusing on three of the best players in the world, from three generations...and they said yes! Like many kids, I had a poster of Jimmy Page on my wall--he is a living legend. U2 is one of the greatest bands ever, and The Edge is a brilliant and distinctive player. Jack White is the new generation--cutting his own path but also keeping the guitar, and great guitar traditions, alive.

What do you hope audiences will experience while watching the film?

Honestly, I made this film for people like me, people who love music and the experience of a live show. When you love a band or a musician you want to know how and why they do what they do-what makes them tick. Davis was able to show this, to get inside these guys' worlds and inside their heads in a way I don't think any other music documentary has. I hope fans are as excited and fulfilled by seeing and hearing what he uncovered as I am.

Opens in select theaters next Friday, August 14th, 2009. Check out release dates here

Sony Pictures Classics